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Last updated May 28, 2011

 

This tiny little frozen yogurt counter on West Broadway got a lot of press last summer as the go-to spot for celebrities, including Sophia Bush and Elle Macpherson.


The shop is nice, but we have a feeling it’s clientele has more to do with it’s location in SoHo.


The walk-up counter offers two flavors of fro-yo, plain and pomegranate, and there is a good selection of toppings. We especially enjoyed the chocolate pop rocks, and wished they had other flavors of pop rocks, given the name. Other toppings include honey powder and mochi and many cereals and fruit.


The fro-yo itself is a little icy, but that wouldn’t stop us from getting another pop-rocks sundae.


Not in SoHo? Pop Yogurt also has a location in the Lower East Side.


Hours: 11 a.m.-7 p.m. daily

Price: $3.50 plain small, $4.50 for two toppings

Special Diets: Yogurt is fat free

Website: www.popyogurt.com

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Pop Yogurt

The fro-yo fix for celebrities in SoHo with pop rocks

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